With things going from strength to strength on the field, Liverpool focussed on
improving matters off it by securing a new and lucrative (for the time anyway)
sponsorship contract. Crown Paints opted to sponsor Liverpool at the start of the
1982/83, and it remained in situ for the next 6 years, seeing Liverpool win every major
trophy in the process.
The new home shirt was a dramatic shift in style from the traditional v-neck shirt used in
the previous 5 years. Out went the plain and simple designs, and in came a radical new
look (for the time anyway), consisting of gold pinstripes, multi-coloured collars, and a
lightweight shiny polyester material. The Crown Paints logo was initially quite small,
however once TV regulations became more flexible, the logo increased in size the
following season. The above shirt contains the so-called 'big logo.
Please note that this shirt is NOT the fake no.7 that has been circulating around eBay and traders.
That shirt has fake badges, embroidery, numbering and has a deliberately altered neck label.
This shirt has the correct embriodery and the neck label states the size in WORDS very clearly.
Here is Graeme Souness wearing the 'big font' home shirt in a game for the reds.
This particular shirt was worn by South African midfielder Craig Johnston.
We presume that King Kenny was on the bench or injured that day as this was his famous number.
BEWARE: Once again do not be fooled by those sellers who claim that they are selling a
match worn shirt because the badges are embroidered. Many replicas sold in the shops
back in 1982 had both embroidered Umbro Logos and embroidered Liverbirds. A
genuine player shirt should have embroidered badges, but also WORDED sizings on the
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