Like Hitachi in 1980, Crown Paints believed that it was not getting maximum exposure
with the current sponsorship logo, and it was time for an upgrade. Liverpool were
appearing more frequently on television, and quickly becoming one of the biggest
teams in the world, and Crown Paints realised that they could leverage their investment
by making a few minor changes.
This Single-Lined version was created by taking an existing match issue shirt (either a
sponsorless or small crown paints version) and attaching a new design over the top of
the existing jersey. The new material featured a much larger font, easily read from the
stands and through a television set. The Crown Paints ‘block’ is stitched onto the front
of the shirt, and on some shirts you can still feel the old Crown Paints logo beneath the
Kenny Dalglish donated this shirt for a charity auction in 1985.It has been signed by the
majority of the team including legends such as Souness, Grobbelaar, Hansen and of
course, King Kenny himself. The badges and logos are all embroidered, the neck label
is 'worded', and the number 15 is stitched to the rear of the shirt.
(above) King Kenny wearing this style of shirt in 1983.
(below) King Kenny appealling for the penalty that never was.
Collectors can rest assured that if they see a shirt with the single-lined stitched
sponsorship logo that the shirt is a genuine player shirt. Umbro never released a
replica shirt to the public with this type of logo. The genuine player shirt has the usual
player traits; embroidered Umbro logo, embroidered Liverbird, and 'worded' neck
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